Usability Benchmarking
Users need...
to quickly find performance data about their clinic and other comparable clinics.
The Canadian Institute for Health Information (CIHI)
Research Impact
- Increased findability of website content
- Quantified UX and SEO support for organizational goals
- Enhanced future directions with data-driven recommendations
Users struggle to find relevant data needed for their tasks on the CIHI website.
Making relevant data standout to users is not straightforward. CIHI's website provides recent and historical data for over 3,800 individual health indicators.
Define Findability Metrics
- Consulted with the UX and SEO teams to identify success indicators which align best with organizational goals
- Recommended measurable and impactful metrics
- Collaborated with other departments to access additional metadata to support usability test results
Assess Design Impact on Findability
- Designed task-based, between-subject usability tests focused on recent usability and SEO changes
- Facilitated 10 sessions with internal stakeholders and end-users, comparing old and new designs
- Conducted descriptive and inferential statistics to identify significant differences in results
- Leveraged website metadata to supplement and contextualize usability test findings
- Analyzed session transcripts for additional qualitative context
Share Research Findings and Recommendations
- Extracted key takeaways from all analyses
- Packaged and delivered overall findings and delivered 3 cross-departmental presentations
- Key findings and performance metrics of old designs
- Key findings and performance metrics of new designs
- Comparison of old and new designs
- Presented recommendations for future UX and SEO initiatives
- R
- Excel