User Research
High-impact research that I offer to product teams. More details about my work experience are available on my resume. You can also explore my academic projects. Feel free to connect if you'd like to talk more about anything listed here!
Exploring user needs and pain points. Formulating actionable recommendations to guide the direction of future design work.
User interviews, stakeholder interviews, journey mapping, cross-department focus groups, design studio workshops
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Assessing how iterative design updates influenced usability and SEO metrics over time.
Unmoderated task-based usability testing, metadata analysis, descriptive statistics, t-tests, ANOVA, chi-square tests, thematic analysis
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Uncovering user pain points and improvement opportunities through product assessments.
Think-aloud protocol, task completion observation, non-verbal cue observation, post-task questionnaires, affinity mapping, severity ranking
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Driving product decisions with data from large-scale surveys of user needs and attitudes.
User surveys, SUS, SUPR-Q, UX-Lite, NPS, descriptive statistics, chi-square tests
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De-risking design decisions by validating user needs with wireframes and prototypes.
First impression capturing, conceptual walkthroughs, laddering, comparative evaluations
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Creating an automation module for processing user data and website metadata to thematically group insights and inform persona implementation.
Python programming, data scraping, data standardization, natural language processing
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Investigating design, development, and product manager workflows to uncover challenges. Formulating recommendations for cross-functional improvement.
Stakeholder interviews, as-is scenario mapping, dot-voting, affinity diagramming, service blueprinting
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